Responding to a call for intuitiveness by Useberry

Tech startup company introducing an intuitive user-testing tool for codeless prototype analytics. Emphasizing the tool’s analytical nature, the visual identity consists of geometric shapes, bright colors, clean iconography, expressive illustrations, and micro-animations which, along with direct yet informative copywriting, compose a light, clean and intuitive user experience for platform users, directly addressing the design community’s claims for functional design.