Reverse-engineering wellness accessibility withFithabits
Activities online booking platform, envisioning to inspire people to change their habits. Brand identity, illustrations, iconography, UI/UX design, web and app development, and copywriting are all signed by our team, making this our very first 360° branding project.
Totally aligned with Fithabits team’s vision for accessible, fun and purposeful fitness lifestyle, we sought a clean, yet powerful and motivational look & feel, inviting people to join a fitness community through a way-out visual identity and engaging content.
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![Reverse-engineering wellness accessibility with](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2F5w5ka9bna18k%2F5wuVaYBnjXmKWCYlQGGhtL%2F8189542fc5e82a584dc288014edfff4f%2Ffithabits-6.png%3Fq%3D100&w=1200&q=75)
![Reverse-engineering wellness accessibility with](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2F5w5ka9bna18k%2F2TKPVVbzLDN5PcatsSnA8q%2F2ccf0764d07cbc3fa05b11374a17e272%2Ffithabits-7.png%3Fq%3D100&w=1200&q=75)
![Reverse-engineering wellness accessibility with](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2F5w5ka9bna18k%2F48kwt9hqlVvBKDGG2TaYap%2Fb2ed7133ef93f868861f30b8db853be3%2Ffithabits-8.png%3Fq%3D100&w=1200&q=75)
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