Reverse-engineering wellness accessibility with Fithabits

Activities online booking platform, envisioning to inspire people to change their habits. Brand identity, illustrations, iconography, UI/UX design, web and app development, and copywriting are all signed by our team, making this our very first 360° branding project. Totally aligned with Fithabits team’s vision for accessible, fun and purposeful fitness lifestyle, we sought a clean, yet powerful and motivational look & feel, inviting people to join a fitness community through a way-out visual identity and engaging content.